What is Social Media Marketing?
Social media marketing refers to the process of
gaining traffic or attention through social media
sites.
Social media itself is a catch-all term for sites that may
provide radically different social actions. For instance, Twitter is a social
site designed to let people share short messages or “updates” with others.
Facebook, in contrast, is a full-blown social networking site that allows for
sharing updates, photos, joining events and a variety of other activities.
How Are Search & Social Media Marketing Related?
Why would a search marketer — or a site about search engines
— care about social media? The two are very closely related.
Social media often feeds into the discovery of new content
such as news stories, and “discovery” is a search activity. Social media can
also help build links that in turn support into SEO efforts. Many people also
perform searches at social media sites to find social media content. Social
connections may also impact the relevancy of some search results, either within
a social media network or at a ‘mainstream’ search engine.
Social Media Marketing At Marketing Land
Marketing Land is the sister site to Search Engine Land that
covers all facets of internet marketing, including these popular topics within
social media marketing:
- YouTube
- Social Media Marketing How To Guides & more!
To keep up with social media marketing, subscribe to our
weekly Social Media Marketing digest and Marketing Day daily recap newsletters,
with the latest articles from Marketing Land and Search Engine Land, as well as
the day’s news sources all over the web.
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